B-Reel and B-Reel Films Collaborate with Lowe Brindfors

B-Reel and B-Reel Films recently teamed up with full-service communications agency Lowe Brindfors to create Magnum Pleasure Hunt 2. A follow up to last year’s collaborative success, the new computer game draws inspiration from arcade games Frogger and California Games allowing users to control a heroine character in various locations of New York City, Paris and Brazil.

 

 

To incorporate real world objects and experiences, production for the challenging project included enhanced 3D scenes, multiple camera angles and long sequence shooting to deliver a high-quality interactive concept that engages users to play in a web-dimensional story.

 

 See link to online game here: http://pleasurehunt2.mymagnum.com

 

Agency team:

Creative Directors: Patrik Westerdahl and Petter Lublin

Copywriter: Henrik Haeger

Web Designers: Ellinor Bjarnolf och Rasmus Sjöborg

Strategy Director: Oscar Erlandsson

Project Manager: Tina Jarlerud

Digital Producers: Lisa Flacké och Sofia Jönsson

Production Managers: Jessica Nordlund och Emma Branting

Technical Producer: Tobias Löfgren

 

Production team:

Production: B-Reel/B-Reel Films

Film Director: Patrik Gyllström

Sound: Plan8

 

Client:

Mick van Ettinger: Global Senior Vice President, Magnum

Sophie Galvani: Global Brand Development Director, Magnum

Alper Eroglu: Global Senior Brand Development Manager, Magnum Digital and Social Media

Camilla Scognamiglio: Global Assistant Brand Development Manager, Magnum Digital & Social Media