Aware Super Helps Australians Find Their Rhythm in Retirement

Delivering on their promise of being ‘Super Helpful,’ Aware Super’s latest work, created in collaboration with Thinkerbell, connects with Australians approaching retirement, shining a light on the evolving nature of retirement - a shift from what it once was, to people having to find a new rhythm of living as they approach retiring.  

With over 1.1 million members, Aware Super is helping Australians as they navigate their journey towards retirement and find their new rhythm entering the new stage of life.

Sally Gross, head of brand, Aware Super says, “Aware Super, is the Super Helpful retirement fund. This new work puts a focus on people approaching retirement and highlights the fact that they can keep earning even when retired with Aware Super”. 

"Not many Aussies are aware of this, so we’re keen to help as many as we can, have their best possible retirement," said Jo Elford, manager brand, Aware Super. "We’re really proud of this work and how it represents and reimagines retirement for this cohort."

Belle Thompson, head thinker, Thinkerbell said, “We’ve developed a strong platform in ‘Super Helpful’, and we’re really proud of this new work we’ve created together with the team at Aware Super. Building off the platform, and staying true to our use of distinctive brand assets, or Sam as we like to call them, the new work helps people navigate their new retirement needs.”

The Rhythm of Retirement work rolls out across TV, OOH, radio… and pretty much every channel you can think of.