'Avant Garage' Hockey Art

 

In August, the NHLPA challenged San Jose Sharks All-Star Logan Couture to put his aim to the test. Together with his 7-year-old friend Ryan - Ryan sporting NHLPA Hockey Gear available at Wal-Mart Canada, they blasted 800 pucks at an 8’x7’ garage door. It took them four hours, and the entire neighbourhood heard them chipping away at the garage door, while their agency, Lowe Roche, documented the event for posterity. The result was a one-of-a-kind masterpiece.

 

Logan signed the door and it will be hung at the Lucan Arena in his hometown, where he got his start shooting pucks in his own driveway. You can get your hands on NHLPA Hockey Gear, available now at Wal-Mart Canada Stores across the country.

 

 

Credits:

Title: "Avant Garage"

Client: NHLPA Gear

 

Agency: Lowe Roche, Toronto

Creative Director: Sean Ohlenkamp 

Art Director: Matt Camara

Copywriter: Jordan Gabriel

Social Media Strategy: Jonathan Daly

 

Director: Dean Vargas

Production House: Motion Pantry

Post Production: Motion Pantry

Audio House: Silent Joe