AUNZ Work of the Week: StrangeLove and Today the Brave

StrangeLove struggled with finding its brand identity. Today the Brave answered its call. 

The 15 second spots uses comedy to its advantage. With deadpan acting, the spots tell the audience exactly what StrangeLove offers: ‘Drinks for drinks’ sake’. 

“I realised I hate my asshole children a long time ago”, or “I’m waiting for my parents to die so I can finally afford a house," for example. 

The spots are coupled with OOH that also use a dry sense of humour, making snide jabs not only at StrangeLove products but places popular within Sydney, Melbourne, and Brisbane.