AUNZ Work of the Week: GWM and Thinkerbell

Among a slew of action-packed, mud-splattering, fishing and camping-centric spots for big, blokey utes, Thinkerbell has brought romance to the category… kinda. 

A wedding about to be destroyed by the rain gets saved by a best man and his trusty ute, who calls for the crowd to pack up the wedding - the violinists, the cake, the flowers, the reverend - and whisking it away to dryness. “Chuck it in the ute” he commands, demonstrating the capacity and durability of the GWM Cannon.

When the sun comes back out? “Chuck it in the ute.”

Thinkerbell and GWM’s spot is fun, smart, and different for the category (continuing a trend of fun auto spots this year; Innocean’s zombie-filled campaign for Kia was a previous Work of the Week pick).