Audi Australia Launches All-New Audi Q8 with New Campaign via 303 MullenLowe, Sydney
Audi Australia has launched its new flagship SUV, the all-new Q8, with a locally produced campaign entitled 'Enough said', produced by creative agency 303 MullenLowe Sydney.
In the 'Enough said' TVC, the performance of Richard Roxburgh, a long-time Audi brand ambassador, brings to life the story of a driver who is so enamoured with his Audi Q8 that he falls into a monologue: describing the power, capability and pure enjoyment of being behind the wheel, before he is abruptly snapped back to reality.
In the 'Richard reads the Reviews' content series, Roxburgh takes a light-hearted look at some of the early motoring media reviews of the new Q8.
Says Nikki Warburton, chief marketing officer at Audi Australia: "The launch of our all-new Q8 flagship SUV is an opportunity for Audi to make a massive statement about the 
brand, as well as appeal to a wide range of people who may not have previously considered us.
"The Q8 has style, substance and performance - all powerfully amplified. We had the opportunity to show off this beautiful new vehicle, as well as our unique tone-of-voice. Because we believe that luxury should definitely raise a smile. This campaign epitomises the direction of our future brand communications."
The all-new Audi Q8 showcases the elegance of a four-door luxury coupé, alongside the practical talents of a large SUV.
In the 'Enough said' TVC, the performance of Richard Roxburgh, a long-time Audi brand ambassador, brings to life the story of a driver who is so enamoured with his Audi Q8 that he falls into a monologue: describing the power, capability and pure enjoyment of being behind the wheel, before he is abruptly snapped back to reality.Says Gary McCreadie, executive creative director at 303 MullenLowe: "The Q8 is an amazing car: great performance capabilities, brilliant technology and beautiful design.
"In fact, we felt it has just about everything you'd want in a car, so it has that ability to make your imagination run away with itself a little. We wanted to capture that feel- good moment in a playful way, and we think Richard Roxburgh's performance does it perfectly."
Says Nikki Warburton, chief marketing officer at Audi Australia: "The launch of our all-new Q8 flagship SUV is an opportunity for Audi to make a massive statement about the brand, as well as appeal to a wide range of people who may not have previously considered us.The all-new Audi Q8 'Enough said' campaign has launched locally and will feature across TV, cinema, digital, social, press, OOH and across dealerships nationwide. It will also be offered to Audi markets globally.
