Audi and Spiderman Team Up to Showcase the Power of their New Technology

Audi has launched ‘Driver’s Test’, a digital short film, starring actor Tom Holland and comedian JB Smoove, as part of its collaboration with Marvel’s ‘Spider-Man:  Homecoming’. 

The short, created by Muh-Tay-Zik Hof-fer based in San Francisco, will play out in UK cinemas.  It follows Peter Parker, the student behind Spider-Man’s secret identity, played by Holland, as he takes a driving test in an Audi prototype with instructor Smoove.

Much to the instructor's chagrin, Parker demonstrates Audi Intelligent Technologies, such as Audi AI Traffic Jam Pilot, where the Audi A8 can take over the task of driving and continues to move autonomously. He then stops a bank robbery as Spider-Man, with the instructor none the wiser, when Parker briefly leaves the car to foil the burglars.

The short ends with the strap line: 'Audi Intelligent Technologies. Redefining Superpowers'.

‘Spider-Man: Homecoming’ features three separate Audi models: the all-new A8 saloon, the R8 V10 Spyder supercar, and the TTS Roadster. It also showcases the Audi AI Traffic Jam Pilot technology, when Happy Hogan, played by Jon Favreau, removes his hands from a steering wheel, which continues to turn automatically on its own.

Holland was chauffeured to the world premiere of ‘Spider-Man: Homecoming’ at the TCL Chinese Theatre in Los Angeles in an A8 disguised by appropriate spider-web camouflage.  The new model was concealed by special adhesive foil as it will not be officially revealed to the public until the Audi Summit in Barcelona on 11 July 2017. The normal foil pattern used by Audi technicians, of black-and-white swirls, was replaced by a spider-web design - and even the Audi four rings showed signs of an encounter with Spider-Man!

Another of Holland's co-stars, Robert Downey Jr, dropped himself off at the red carpet in the R8 V10 Spyder, which his character Tony Stark drives in the movie.

Cinema-goers eager of a first glimpse were treated to parts of the new A8's front and side designs on the big screen – effectively a world-exclusive first look of the new model. Film fans were also able to watch piloted driving in action in heavy traffic – Happy Hogan (John Favreau) drives Peter Parker and takes his hands off the wheel while driving, the A8 continues to move autonomously thanks to Audi AI Traffic Jam Pilot.

'Spider-Man: Homecoming' is released in UK cinemas on 5 July 2017.