Astley Clarke Creates Unisex Range to Celebrate Sky’s Historical Psychodrama ‘Mary & George'

To mark the launch of Sky’s new historical drama, Mary & George, Sky has teamed up with the British jewellery brand to release Astley Clarke’s first ever unisex range of jewellery inspired by the Jacobean era that provides the historical backdrop to Mary & George.

The eight-piece capsule collection, incorporates some of Astley Clarke’s most timeless shapes as part of their first ever unisex range, heralded by Mary & George’s male protagonist George Villiers who wears a single pearl earring throughout Sky’s historical psychodrama.

Sky and the British jewellery brand, Astley Clarke have collaborated to release a curated edit that captures the mood Mary & George including, Pearl hoop earrings, Black Onyx pendants, signet rings and lockets for men and women, inspired by the jewellery styles worn in Mary & George.

Mary & George is a dangerously daring psychodrama on Sky Atlantic, starring Academy Award and BAFTA-winning Julianne Moore, alongside Nicholas Galitzine and Tony Curran; inspired by the outrageous true story of Mary Villiers, who moulds her beautiful and charismatic son, George, to seduce King James I and achieve immense power.

To promote the partnership, the Astley Clarke Monmouth Street store has had a branded takeover with a Mary & George window display, branded jewellery cabinets and wall art.

Sky and Astley Clarke also hosted a collaboration influencer event to celebrate the collection where influencers could receive a free piercing from the exclusive pop-up piercing bar.

The unique partnership was brokered and will be managed by tpf Partnerships, tpf’s dedicated brand partnerships team.

Commenting on the partnership Bryony Bolton, head of brand and marketing at Astley Clarke said, “Delivering this brand activation with Sky for the launch of Mary & George has been a fantastic start to 2024 for Astley Clarke. We know that our customers are keen lovers of culture and the noise around Mary & George has been phenomenal, so the partnership was a natural fit, allowing both brands to grow reach across audiences in entertainment and fashion.”

“The breathtaking costume designs from the show provided the perfect platform for us to launch our first unisex jewellery collection and we are delighted to see so many of the pieces being worn by both men and women.”

Lucy Johnstone, head of entertainment and partner marketing at Sky said, “The visuals and costumes of Mary & George are truly stunning and the partnership with Sky and Astley Clarke helps to bring to life some of the jewellery styles worn by the men and women in the series. We’re looking forward to launching this unique collection with Astley Clarke as part of the Mary & George campaign."

Astley Clarke’s Mary & George collection is available online and in store. Mary & George is available now on Sky Atlantic & NOW.