Assembly Unveils STAGE AI

Assembly, a Stagwell agency, is proud to announce the launch of STAGE AI, the latest evolution of its proprietary operating system, STAGE. Now powered by artificial intelligence, STAGE AI represents a bold step forward in Assembly’s commitment to innovation - providing clients with technology that offers efficiency at scale while prioritising incrementality to drive measurable business impact and outcomes. STAGE AI works centrally on all STAGE data sources to deliver insights with unmatched speed, precision, and scale. It also empowers teams to work smarter, transforming tasks that once took significant time into streamlined processes, end-to-end, that yield sharper results. 

Purpose-built for the future, STAGE AI is distinct as it seamlessly integrates AI at the core of its OS, rather than simply serving as an add-on. 

Tim Lippa, global chief product officer at Assembly adds, “Our perspective on AI goes beyond efficiency. It’s about using this transformative technology to deliver outcomes that directly impact our clients’ growth. With Stage AI, we’ve upgraded our STAGE Operating System to ensure AI isn’t just an enhancement - it’s the foundation.” 

STAGE AI gives clients a competitive edge by proactively identifying opportunities for brand performance at scale. For example, AI-powered ‘Brand Monitor’ provides real-time insights into upper funnel brand performance, enabling quicker, smarter media allocation decisions. In the digital commerce space, STAGE AI enables proactive optimisation of the customer journey, improves experiences and drives conversion rates for optimal business results. The measurable impact is clear: STAGE AI has already delivered a 30% improvement in campaign relevance for targeted audiences, and its ability to process data at record speeds ensures clients stay ahead of the curve. 

“STAGE AI is not just an upgrade; it’s a transformation,” said Rick Acampora, global CEO of Assembly. “This is the most real, connected, and future-ready technology in the industry, and now it’s even better. With AI seamlessly integrated into STAGE, we’ve created a smarter, faster, and more automated platform that allows our teams to deliver exceptional value to our clients, not just today, but for the future.”

With STAGE AI, Assembly continues to lead the way in marketing and commerce technology, proving that innovation is not about following trends but setting the standard. This new evolution underscores Assembly’s commitment to empowering teams and clients with technology that delivers smarter, faster, and more meaningful results.