Assembly Joins Forces with the Earthshot Prize to Raise Awareness for Climate Innovations

In recognition of Earth Month, global media agency Assembly is supporting The Earthshot Prize’s environmental award through pro bono digital marketing support—amplifying The Prize’s global impact and digital presence.

Founded by Prince William, The Prize is designed to discover, spotlight and scale innovative solutions to the planet’s most pressing environmental challenges. Assembly will mobilise its omnichannel experts across APAC, Europe, India, MENA, and North America to elevate The Earthshot Prize’s international profile and engage new audiences in Brazil—where the 2025 award ceremony will take place this November.

This partnership marks a significant milestone for Assembly following its recent B Corp certification, showcasing how leaders in the advertising industry can act as catalysts for meaningful global change. Through its collaboration with The Earthshot Prize, the agency aims to bring its purpose to life while inspiring the private sector to use its power for positive environmental impact.

Leveraging its media expertise, Assembly is deploying a global team of 25 experts to provide support to The Earthshot Prize through advanced digital marketing strategies, content market insights and audits, website optimisation and user experience enhancement, and social media strategy and ideation.

The Earthshot Prize—developed with leading environmental experts—focus on five critical areas: Protect and restore nature, clean our air, revive our oceans, build a waste-free world, and fix our climate. Each year, Prince William and a distinguished Prize Council will award £1 million to five game-changing environmental solutions.

“We are thrilled to welcome Assembly as a digital partner in our mission to address the world’s environmental challenges,” Verity Softly, director of digital brand and strategy at The Earthshot Prize. “The expertise Assembly are providing us as part of this pro-bono partnership is invaluable – helping us deliver impactful campaigns across multiple platforms that reach our target audience.”

Gaby Sethi, global head of impact, Assembly, said, “We are proud to collaborate with The Earthshot Prize, putting our mission into action – to find the change to fuel growth – by amplifying The Prize’s incredible work and inspiring message. Assembly employees from all over the world are contributing their expertise and are excited to have the opportunity to create true and meaningful impact for our planet.”