Asda gets the Downton Abbey Treatment In Spot from AMV BBDO

This autumn, one of the UK’s favourite households is back as Downton Abbey arrives in cinemas with its much-loved cast of upstairs and downstairs characters, and grand dining occasions prepared by the formidable Mrs Patmore and her team of kitchen staff.

Now, Downton Abbey’s famous kitchen stars as part of Asda’s latest cross-channel campaign created by AMV BBDO, launching with a 30-second ad celebrating quality food for everyone on 29th August at 8:30pm on Channel 4.

Featuring Mrs Patmore (Lesley Nicol) as she puts her heart and soul into preparing a feast for a royal visit, the ad champions how every kitchen in the Kingdom deserves the best-tasting, quality ingredients…without having to pay a king’s ransom. 

Eilidh Macaskill, vice president of creative and media at Asda, comments: “Downton Abbey is world-renowned for its wonderful kitchen, stunning feasts and a head cook who only accepts the best.”

“Mrs Patmore knows that every great meal starts with great ingredients. At Asda, we aim to provide customers with delicious, low cost meal ideas that don’t compromise on quality and are simple enough to fit around even the busiest of schedules.” 

The ad starts with Mrs Patmore hurrying around the Downton Abbey kitchen to apply the final touches to a mouth-watering meal fit for the visiting royal family.

As Mrs Patmore places a delicious joint of roast beef down on her traditional workbench, we transition to a modern-day family home where a man is placing the same roast on his own table, surrounded by his friends and family. The ad captures the essence of kitchens being the heart of every home, bringing people together with delicious, quality meals. 

In cinemas on 13th September, Downton Abbey sees the return of the TV show’s beloved characters as the household prepares for a royal visit.

In addition to the 30-second ad, Asda will also air two 10-second adverts throughout autumn, showcasing the retailer’s range of branded family favourites. The campaign will be further supported from September 1st with social, out-of-home and owned channels.