Arts & Letters Inspires Sports Lovers to Go ‘All in for Football’ in ESPN's Latest Campaign

Over the holiday weekend in the US, NFL on ESPN’s creative platform, 'Ready For Football', on Thursday, September 1st.

Created by Arts & Letters, at the heart of the new campaign is 60-second commercial, titled  'All In For Football'. Directed by O Positive’s Jess Coulter and edited by Exile’s Katie Turinski (who also doubles as voiceover), 'All In For Football' brings to life the endless ways fans are preparing for an all-new season of football. 

As the spot rattles through a litany of lines, we see fun, sometimes comical, vignettes of different NFL fans and personalities. Each scene serves as a quick peek into the everyday lives of both the diehard and casual fan as they ready themselves, in many ways, for a brand new NFL season. Joe Buck & Troy Aikman, the new Monday Night Football announcers, make a notable cameo.

The new work for the “Ready For Football” creative platform will consist of TV, digital and social.