Arthur Sadoun's Assistant Filmed Publicis' Annual Wishes On His Phone
Publicis Groupe’s Annual Wishes are back for another edition. But after a busy year of transforming and pitching, the group didn’t want to add to any of their agencies’ workloads by asking them to help with the wishes.
In a world where anyone, anywhere, can make snackable, shareable, on-brand content on a budget, Arthur Sadoun has filmed this year’s holiday message with just a smartphone and his assistant.
