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Creative

Arthur Sadoun's Assistant Filmed Publicis' Annual Wishes On His Phone

Publicis CEO rings in the new year with humorous, low budget video

Arthur Sadoun's Assistant Filmed Publicis' Annual Wishes On His Phone

Publicis Groupe’s Annual Wishes are back for another edition. But after a busy year of transforming and pitching, the group didn’t want to add to any of their agencies’ workloads by asking them to help with the wishes.

In a world where anyone, anywhere, can make snackable, shareable, on-brand content on a budget, Arthur Sadoun has filmed this year’s holiday message with just a smartphone and his assistant.

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Based on an original idea by: Arthur Sadoun and Maurice Lévy

Director: Maurice Lévy

Director of Photography: Maurice Lévy

Producer: Maurice Lévy

Post-producer: Maurice Lévy

Editor: Maurice Lévy

SFX: Maurice Lévy

Agency: Definitely not Marcel Paris…