Arnold WW Bolsters Boston Operations
Arnold Worldwide announced today the appointment of Paul Nelson and Elliott Seaborn, to managing directors of Arnold Worldwide in Boston. In the expanded remit, Nelson and Seaborn are responsible for client business operations and growth, and driving greater cross channel marketing collaboration. The pair will continue to lead the marketing function, with Nelson adding leadership of the Brand Experience capability and Seaborn adding CRM. Both report to Pam Hamlin, President, Arnold Worldwide in Boston.
“Paul and Elliott are important leaders for Arnold who are expert at developing cross-channel client successes, expanding business opportunities, and leading our marketing discipline practices ” said Robert LePlae, CEO, Arnold Worldwide. “This clarifies our Boston management structure and focuses our efforts behind Pam, driving Arnold’s Brand Velocity client initiative.”
Nelson and Seaborn bring strength and expertise in marketing innovation, client service operations, and integrated strategy. They most recently partnered to lead the newly formed Marketing Group at Arnold Worldwide in Boston. Formerly known as Account Service and Project Management, the Marketing Group is focused on constantly defining, creating and producing the right marketing solutions for Arnold’s clients across the broad spectrum of traditional and non-traditional marketing space.
“Paul and Elliott have very successfully led the evolution of our marketing function to a progressive, collaborative group who seize the best ideas across capabilities,” said Pam Hamlin, President, Arnold Worldwide, Boston. “The marketing function has evolved to be an ultimate partner for our clients—driving ideas, innovation, and creative ideas that have business impact.”
The pair collectively counts a total of over 50 awards for their clients in 2013 for effectiveness and creative execution and is responsible for creating one of Adweek's "Best Female Brand Mascots" and co-created Advertising Age's "Campaign of the Decade."
