Armoury Welcomes Directing Duo Salsa

Salsa joins the Armoury roster for representation in the UK.

Directing duo Salsa, Diego Santana Claudino and Guto Azevedo, are known for their raw and honest portrayals of human connection felt in the unique texture of their films where narrative relies on truth and emotion.

Their deeply immersive approach to storytelling has transcended cultures and continents, earning them international recognition for their ability to infuse authenticity and bring a new level of upbeat relatability to every campaign.

Rooted in a raw, honest portrayal of human connection Salsa capture unfiltered emotions rather than orchestrated moments. Their films that feel as if you’re witnessing genuine moments unfold, rather than watching performances. Their style leans into simplicity and truth, allowing emotion to emerge naturally, which gives their narratives an unmistakable texture and authenticity.

Diego and Guto first crossed paths at college, with their directing careers taking off in remarkable fashion with a first-prize win at the prestigious Young Director Awards at Cannes. The success of their work can be attributed in large part to their relentless attention to casting and visual composition - two elements they leverage to craft emotionally resonant messages that reflect the complexities of our time.

Salsa now enters the UK advertising scene with Armoury, and we are excited to witness their distinctive vision and impeccable craftsmanship to create memorable stories for brands.

MD Matt Hichens said, “When looking at their work I'd like to think it’s obvious why we wanted to work with them. There’s an honesty and integrity that’s immediately appealing and I think incredibly relevant right now. On one side there’s a fun playfulness that’s just joyful while at the same time they can effortlessly turn their hand to emotional hard hitting stories. We are really looking forward to working with them”