Armoury Introduces a Dystopian Gym Landscape for Pay as You Gym

Pay As You Gym - the fitness brand that allows you to access thousands of gyms across the UK without being tied down to 12 month contracts - has launched a new campaign, concepted and produced by Armoury.

Armoury's Jack Laurance directed the spot which features a dystopian gym landscape featuring flaming punch bags, irritatingly buff gym bunnies and annoying 12 month contract paperwork.

Be inspired to lose your Christmas gut and watch the spot below.