Arena Philippines wins Krispy Kreme’s

 

 

Havas Media Group Ortega’s newly launched agency brand Arena has been appointed the media agency for the iconic doughnut and coffee chain Krispy Kreme for the Philippines market. 

 

Arena won the account after a five-way pitch process, which included agencies Carat, Mindshare Geiser-Maclang and On-Media Pro. The incumbent on the account is a PR agency. 

 

In the Philippines, Krispy Kreme is owned by The Real American Doughnut Company, which is part of Max’s Group of Companies.

 

“As we enter our 8th robust year in the Philippines, we felt it was time for us to take our game to the next level,” said Mark Gamboa, marketing director of Krispy Kreme Philippines. 

 

“The Havas Media Ortega Group understood the Krispy Kreme brand. They traced its history and gave recommendations that remained true to the core of the brand. No gimmicks,” added Jim Fuentebella, chairman of The Real American Doughnut Company.

 

Commenting on the win, Jos Ortega, Chairman of Havas Media Ortega, said: "This is a story of clarity and simplicity. We identified the core strength of the Krispy Kreme brand and focused all our efforts in celebrating that winning advantage."

 

Krispy Kreme has 44 branches nation-wide and expects to end the year with 50 locations.