Arena Lands £1m Flight Centre Account

Media planning and buying agency, Arena, has won the £1m Flight Centre account, which includes Round the World Experts and First and Business, following a competitive pitch. Arena will begin working with Flight Centre across all buying and media planning. 

Flight Centre is one of the world’s largest and most successful independent travel retailers, and has over 2,000 stores around the globe in the UK, Australia, South Africa, USA, Canada and New Zealand.  It has more than 85 high street locations in the UK.

Arena’s first campaign for Flight Centre is planned to launch in July 2014. This is the third major account win for Arena this year, which won the £12m Vapestick account in February 2014, and the £2m Canti Prosecco brand in May 2014.

Henry Daglish, MD at Arena, said: “We’re delighted to have won such a coveted account and our agency will ensure its media strategy engages the widest possible audience by bringing our expertise, passion, talent and understanding to the business. This win has added an exciting new client to our portfolio, helping us to cement our strong travel credentials.”

Siobhan McGarvey, Head of Flight Centre Marketing, said: “Arena’s integrated approach, as well as their passion for and experience in our sector, made them stand out to us as partners for our business. We are looking forward to working with them to make the strategies we are developing a reality, and ultimately grow Flight Centre and its brands even further.”