ARCHIBALD / WILLIAMS Appoints New Managing Director Chris Yong

Today ARCHIBALD / WILLIAMS announces the appointment of Chris Yong as managing director.

Yong has over 13 years experience in Australia and the UK looking after brands spanning most major categories, from FMCG to automotive to gaming.

Yong's love of the work along with his collaborative approach has led to international award recognition for The National Lottery, Lion Nathan, Virgin Australia, Cadbury and the Pedestrian Council of Australia.

Prior to joining A / W, Yong was with Clemenger BBDO for four years, and before that Saatchi & Saatchi.

Agency founder Bram Williams said of the appointment, “The agency has been growing continuously over the past 2 years, we have recently moved to larger premises and with the appointment of several new staff we saw the need to bring in a Managing Director to help drive the agency through the next phase." 

"I have worked with Chris in the past when we were both at Saatchi & Saatchi, and I know first hand what a great fit he will be, and Stu and I are delighted to have him join our team.  We also have some exciting changes planned in the near future, including further executive appointments and upcoming client announcements,” he said.

Yong added, “With strategy at the heart of ARCHIBALD / WILLIAMS, our business model is certainly compelling. Add to that Stuart and Bram being first class guys and you can see why my decision to join was a no brainer.”

ARCHIBALD / WILLIAMS is an agency founded on the collective experience of Stuart Archibald and Bram Williams plus one guiding belief that strategy drives successful businesses, brands and communication. 

Founded in 2012 the agency united two planning archetypes that rarely form businesses together – a digital/direct/data strategist and a brand strategist. That core business model is complemented by a multi-disciplined account management and creative unit able to execute big ideas across any and all media.

ARCHIBALD / WILLIAMS clients include News Corp Australia, Citibank, Nando’s, Syngenta, Suncorp, White Ribbon, GWF and Weave Youth & Community Services.