ARC, Bear Meets Eagle On Fire, and The Sweetshop Support The Immortal Awards AUNZ Jury

ARC, Bear Meets Eagle On Fire, and The Sweetshop have joined forces to sponsor this year’s AUNZ jury at The Immortal Awards.

The New Zealand based production company, Australian independent creative agency, and Australian post house are partnering with Little Black Book to support the AUNZ jury day, to be held in November in Sydney.

“This is our second year supporting The Immortal Awards, and it’s because we really value creativity that sticks,” said Daniel Bradford-Fry, executive producer of ARC.

“In our industry, it’s important for us to work on projects that aren’t just about short-term wins but have a lasting impact. The Immortals embody that, and supporting it inspires our team to keep pushing creative limits.”

Micah Walker, founder of Bear Meets Eagle On Fire, agreed with that sentiment, describing the Immortals as “genuine and authentic.” 

“The Immortal Awards have shown integrity and a commitment to creativity,” he said. 

Melanie Bridge, co-ceo at The Sweetshop, added that supporting the Immortals is a way to back “authentic, bold, and unforgettable storytelling.”

“We know it’s a strange time out there, and the industry is feeling it too,” she said. “But now, more than ever, we want to support good people doing great work. It’s about lifting each other up and keeping the creative spirit alive, no matter the challenges.”

The Immortal Awards do not award gold, silver, and bronze titles, nor are there any categories. As Daniel explains, “It’s about championing the best of the best only - the Immortal Awards removes the noise of competitive rankings and focuses on celebrating creative work that truly stands out. Work that sets a new standard, regardless of how it fits into traditional categories.” 

Melanie said she’s always energised by the way the show unearths the campaigns “that totally surprise you, twist your expectations, and then stay lodged in your brain for years. Because let’s be honest—making work that’s unforgettable? That’s the real art.”

Micah also noted the jury’s calibre and rigour. “The smaller jury and focus on conversation and debate is a welcome change. Some shows are either so vast or systematic that you don’t get to discuss the work as much,” he said. 

Melanie said the lack of categories allows for “a very interesting debate in the jury room … Every single thing is considered, and that's a really interesting perspective.”

At the live judging day in November, the AUNZ jury, comprised of leaders from across all sectors of the industry - including agency, production, post-production, and brand - will discuss the leading work from across the region and choose the work to progress to the global jury in the hopes of being crowned immortal. 

“It’s incredible to announce such a high calibre group of sponsors for this year's AUNZ Immortal Awards,” LBB APAC managing director Toby Hemming added.

“Let’s face it, there is no shortage of award shows in this industry, but the Immortals really represent something different and authentic. 

“I’d like to personally thank Bear Meets Eagle on Fire, The Sweetshop, and ARC for helping us deliver another fantastic local leg of the show. LBB has made huge inroads into the AUNZ market over the last few years, and we by no means take for granted the continued support of our readers, members, and sponsors in delivering the best stories and initiatives.”