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Apple's Underdogs Return as the Crew Heads to Thailand

18/07/2024
In-House Agency
Cupertino, USA
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SMUGGLER's Mark Molloy directs the 5th instalment of the ‘Apple at Work’ film series

Apple has launched the 5th instalment of its ‘Apple at Work’ film series, ‘The Underdogs: OOO (Out of Office). The latest chapter follows the scrappy team who take on their first overseas business trip, racing against the clock to meet an ambitious product launch deadline. 

The film takes place in the hustle and bustle of Thailand and humorously depicts the challenges of the modern workplace. The film shows how the integration of Mac, iPhone, iPad, and - for the first time - Vision Pro, empowers the team to overcome any obstacle. From sourcing a new packaging factory and implementing last-minute design changes to creating 3D prototypes and bridging language gaps, the power of Apple's ecosystem is on full display.

Apple products become integral characters, showcasing the evolution of the workflow in the digital age. 

The narrative of the film underscores how Mac, iPhone and iPad enhance productivity and innovation. Apple Vision Pro shines as a collaboration powerhouse, enabling next-generation workflows through an infinite canvas along with Mac Virtual Display, FaceTime, drag and drop, and Messages - all effortlessly managed with intuitive eye and hand gestures. Along with beloved apps and devices throughout, and features such as Translate, NameDrop, SharePlay, Object Capture, Markup, and AirDrop, the film positions Apple as the ultimate platform for businesses, both in the office and on the go.

The Underdogs: OOO will appear on social, paid digital and online.

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