Apple Pay Makes Buying Fast an Effortless Holiday Experience

Apple Pay kicks off Christmas with its latest shopping campaign. The new spot, directed by Nick Ball, follows a collector's triumphant moment securing a rare decorative plate, highlighting how Apple Pay makes holiday shopping effortlessly secure across iPhone, Apple Watch, iPad, Mac and Vision Pro.

Set to the catchy beat of Chromeo's ‘One Track Mind,’ the spot underscores Apple Pay’s simplicity and speed. Apple Pay enables secure payments in store, online and in apps, and can be used across iPhone, Apple Watch, iPad, Mac and Apple Vision Pro. Accepted in many US retailers, customers can use Apple Pay to make faster and more convenient purchases in apps or on the web without having to create accounts or repeatedly type in shipping and billing information.

The film is part of Apple Pay’s larger campaign and will air on CTV, Apple’s YouTube channel and digital platforms.