Apple Delivers Its Thinnest iPad Pro Ever in Launch Campaigns

Today, Apple has revealed its thinnest product ever: the powerful new 13-inch iPad Pro. The new thin and light design, at just 5.1mm, features breakthrough Ultra Retina XDR display and outrageously fast M4 performance with powerful AI capabilities.

The launch campaign includes two films demonstrating how the iPad Pro delivers the ultimate combination of unbelievable performance, for pro-level workflows, in an impossibly thin package.

The new film, ‘Crush’ is set to the Sonny & Cher classic, ‘All I ever Need Is You’ and culminates with everything being crushed into the thinnest product Apple has ever made. To demonstrate the power packed into the thin product, a range of objects are crushed in an industrial sized crusher. Every shot was practically captured in-camera.

The objects featured, at not just for how well they crushed, but to tell the story of all the things you can do on iPad Pro. For iPad Pro, apps like ‘Logic Pro’ and ‘Final Cut Pro,’ musical instruments and editing tools were used. Cans of paint and art supplies speak to apps like ‘Procreate’ and ‘Adobe Fresco.’ Rubber emojis were used to bring even more iPad joy.

‘Crush’ will broadcast on TV, social, digital, and YouTube.

'iPad Vs. Nano: The thinnest Apple product ever'

Apple dethones its own thinnest product with the launch of its new 13-inch iPad Pro with an impossibly slim width of just 5.1mm. This launch comes 12 years after Apple launched the 7th Generation iPod Nano at just 5.4mm.

In this side-by-side game of millimetres, Apple presents a striking, yet simple visual - an iPad Pro next to an iPod Nano.

'iPad Vs. Nano' will live on YouTube and social.