APAC Businesses Rushing to Unpack the Power of LBB’s Creative Archive

For many agencies, production, and post-production companies, maintaining an up to date archive of work can be difficult, costly and time consuming. Often requiring a dedicated archive manager and website development team on staff.

Over the years, this has resulted in many across the industry outsourcing the storage of their digital portfolios to an array of third-party providers.

But with many decades worth of projects, filed in varying ways, these archives have become digital labyrinths that make finding specific works, themes, credits, genres increasingly difficult.

To overcome this, the creative community is increasingly turning to LBB’s free-to-view Creative Library and managed archive service to find their solution.

Sydney-based production company ARC EDIT is one of many LBB members who work on hundreds of projects throughout the year. The breadth and volume of work meant ARC needed a space not only to store their creativity, but also to easily search, display, and showcase this hard work. 

Having upgraded their existing LBB membership to a new managed package earlier this year, ARC worked with the LBB team to create a simple and elegant solution to a pain point facing many creative companies.

ARC shared over 700 pieces of finished work to LBB’s team of experienced archivists. The team then meticulously uploaded ARC’s creative back catalogue to the global Creative Library, including fully clickable credits of course.

However, Daniel Fry, executive producer at ARC EDIT, wanted to take things a step further and capitalise on LBB’s monthly traffic and live analytics. After a conversation with LBB APAC MD, Toby Hemming, the pair discussed the possibility of embedding their videos directly from the Creative Library to ARC EDIT’s own site. 

The teams then collaborated on integrating the assets directly into ARC’s website, creating an automatically updated and managed shopfront directly with the company's owned assets, all powered by LBB’s technology. The studio now enjoys a constantly up-to-date portfolio for prospects and clients to access for free, without the hassle of having to create an account or subscription.

Embedding their videos directly from the Creative Library has seen the post production studio’s views jump from 2,300 to 7,300 in the course of just two weeks, rising week on week. The speed and scale of this growth in traffic is an ingenious way to leverage the potential of the LBB and the Creative Library. 

Now publicly available, the solution is an ideal opportunity for anyone looking to reduce the size of their tech stack, whilst also saving a significant amount of time and money amongst uncertain economic conditions.

“This partnership is a major step in the evolution of ARC EDIT, giving us the peace of mind of security, longevity and convenience for our archive,” Dan said. “With no threat of a link expiring or a video being taken down, we are able to rely on LBB as the source of all our content”.

“We looked hard at the current solutions in the market which quite honestly we found lacking, and in fact came very close to a long and expensive build of our own proprietary tech. 

“LBB’s elegant and cost-effective solution has given us a massive competitive advantage from day one, and is sure to become the global industry standard very shortly,“ he added.

Excitingly, the success of ARC EDIT’s partnership with LBB’s Creative Library has implications for studios, agencies, and brands across the industry anywhere in the world. With the archive growing in size and scope every day, it’s an exciting time for anyone interested in a safe, high-quality, and accessible library of creative work. 

LBB founder and CEO Matt Cooper said the move was a fantastic example of how ambitious brands can get incredible value from the LBB platform, with very little incremental investment.

“Many see LBB as just a news channel, but the truth is we are a platform in its truest sense with submissions to the Creative Library actually outpacing editorial,” he said.

“We understand there is less money for production companies and agencies to spend on archives and tools for marketing, many of which have become expensive and unwieldy”. 

In that context, LBB’s Creative Library is offering the platform’s members more options in one place - aiming to better serve the creative community and, ultimately, save businesses money. 

“In leaner times, smarter strategic decisions are more important than ever. That’s where LBB’s market-leading offerings become the smarter option”, continues Matt.

“We are now one of the largest creative news channels on the planet, with the smartest archive and fastest-growing award show all at one manageable cost in one place. Our aim has always been to give as much as we can to our partners and help the global business we love!”