Anheuser-Busch and 1st Phorm to Launch New Energy Drink Partnership

Anheuser-Busch and 1st Phorm, a premier sports nutrition and supplements company, today announced plans to form a new partnership aimed at fuelling new innovations within the rapidly growing energy drinks and related beverage segments.  

Brendan Whitworth, CEO of Anheuser-Busch, stated, "Building on our commitment to consistently deliver quality and innovation, Anheuser-Busch is excited to partner with 1st Phorm, a company and brand that shares our vision and passion for creating products that meet the evolving needs of consumers. This brings together two American manufacturers with proud St. Louis roots and complementary expertise.” 

Sal Frisella, CEO of 1st Phorm, stated, “1st Phorm brings over 20 years of category experience and deep relationships in the sports nutrition industry and fitness community. By combining our strengths with Anheuser-Busch's experience in beverage innovation and scale, we look forward to creating a new wave of energy and other beverages."   

The partnership will also include sports and entertainment mogul Dana White who has built some of the world’s most recognizable brands.

All the partners value hard work and share the same commitment to community, quality, and delivering for the consumer. The partnership’s initial energy product is expected to come to market by summer 2025 and to be distributed by Anheuser-Busch’s best-in-class network of wholesaler partners.