An Apology, From Snickers
Snickers is introducing three bold new flavor variations: Salty & Sweet, Espresso and Fiery.
Supporting this flavour launch is an integrated campaign including print, digital/online video and social elements within the “You’re Not You When You’re Hungry” brand platform.
The campaign is being rolled out in two instalments. The first instalment, which debuted last week, is in print and includes a message that was clearly delivered while someone was hungry.
Phase two, which is running this week, includes print, digital video and social, and is a series of apologies to everyone who was offended by the original ad’s choice of words, blaming their irritability on hunger. You can see the online video here:
The work was created by BBDO New York, and includes SNICKERS Hunger Bars – packaging that reflects the different symptoms of hunger. For the past seven years, Snickers has delivered fun and unexpected executions within the “You’re Not You When You’re Hungry” platform.
