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AMV BBDO Proves 'There's a Gadget for That' in New Currys PC World Idents

AMV BBDO, 5 months, 2 weeks ago

Outsider's Chris Balmond directs new idents for The Gadget Show

AMV BBDO Proves 'There's a Gadget for That' in New Currys PC World Idents

AMV BBDO has created six new idents for Currys PC World to celebrate their sponsorship of Channel 5’s The Gadget Show. The films will air on 15th April 2016 and will continue to run for future seasons. The idents will be featured on Channel 5, Demand 5, The Gadget Show and Currys PC World’s YouTube channels. 

The six sponsorship idents portray simple scenes of unfortunate, domestic mishaps. The humorous little moments are filmed in an intimate style and in one shot. They all end with a line that reads, “There’s a gadget for that” before revealing a suitable gadget that effectively acts as an antidote for the occurrence. 

Currys PC World believes that the best gadgets in life are the ones that serve a purpose, that solve an everyday customer need. In celebrating the utility of these gadgets, the idents seek to position Currys PC World as a brand that not only understands tech but one that can find customers the right gadgets to match their everyday needs. 

Creative Agency

Creative Director: Alex Grieves & Adrian Rossi

Copywriter: Milo Campbell

Art Director: Simon Friedberg

Planner: David Edwards, Rob Sellars

Producer: James Robley

Creative Agency: AMV BBDO

Account Management: Mark Graeme, Amy Tippen, Florence Prevezer

Media Agency

Media Agency: SPP Media/Blue449

Music and Sound

Audio Post Production: Jungle Studios


Editor: Chris Balmond

Post Production / VFX

Post Production House: EG+/Time Based Arts

Production Company

Director: Chris Balmond

Producers: Paul McPadden

Production Company: Outsider

Category: Computers , It, phones, Av and computers

Genre: Idents