AMV BBDO & Eurostar’s Latest Tactical Ad

AMV BBDO and Eurostar are today (27th May) releasing a new print advert to encourage Brits to get ready for Rolland Garros – The 2013 French Open.  

The advert uses colour photography to set a summery French scene, with a boules player about to take a strike using a bright yellow tennis ball in place of his traditional metal boules   .The picture is accompanied by a playful headline reading “New boules please”.  

The French Open advert, which is the fourth to appear in a “react” campaign planned by AMV BBDO for Eurostar, will run for two weeks across national press and iPad editions, including The Times, The Guardian and The Evening Standard.

The series of “react” adverts are designed in response to a relevant topical event, using playful imagery and taglines to offer a witty Eurostar perspective.  Other examples which have appeared this year include a print advert showing Napoleon with a cauliflower ear to time with the 6 Nations.

Credits

Project:    The French Open
Client name & job title:    Cécile Herbet-Jones & Chris Bowry
Creative Agency:    AMV BBDO
Copywriter:    Richard McGrann
Art Director:    Andy Clough
Agency Planner:    Martin Beverley
Agency Account Man:    Tom Shattock, Emily Elson
Media Agency:    Arena
Media Planner:    Erika Mari
Exposure (TV, Youtube etc):    National Press, Facebook