AMV BBDO Creates Playful Urban Guerrilla Campaign for Museum of Childhood

AMV BBDO has created a unique outdoor campaign for the V&A Museum of Childhood which is running this week.

The V&A Museum of Childhood houses the V&A’s collection of childhood objects and is committed to great design, creativity and the local community. AMV’s campaign aims to harness all three.

Entitled See the world through a child’s eyes AMV scoured Tower Hamlets to find interesting and unusual objects and spaces, and channelled our child-like imagination to reinterpret them. Where you might see a drain in the street, a child sees a fire engine; a fountain becomes a whale’s blow-hole; and a lamppost is transformed into a monkey bar…

Every poster site is based on a specific location within Tower Hamlets. Vinyls were applied to reinterpret the spaces as seen through the eyes of a child and mapped on a campaign microsite – created by MediaMonks.

Each of the 20 images is playful and fun and direct members of the public to the Museum itself.

Artists and illustrators featured include Martha Orzel, Greg Abbot, Kate Sutton, Rob Flowers, Paul Pateman, Serge Seidlitz, Mick Marston, Andrew Rae, Sergio Mora Thiago de Moraes, Andy Clough and Dalatando Almeida.  

Our aim in producing this work is not just to showcase the Museum but also to invite people to look again at the world around them.

A traditional poster campaign, using photographs of these spaces, will follow – running throughout the borough.

Rhian Harris, Director at V&A Museum of Childhood, comments: “AMV BBDO has created a series of fresh and imaginative illustrations capturing a child’s view of the world – turning seemingly everyday spaces and objects into imaginative creations. The Museum of Childhood is part of the V&A family of museums and committed to inspiring creativity in all.”