senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

AMV BBDO Champions the 'Dad Drawer' In New Currys PC World Father's Day Ads

22/06/2015
Advertising Agency
London, UK
162
Share
Pictures at Work's Gary Bryan snaps some drawers typical of every dad

On Friday 19th June, Currys PC World launched a press and online campaign to communicate the great range of tech available for Father’s Day.

In every household there is a ‘dad drawer’ in which is stored an assortment of items revealing much about the personality of the dad and where his interests lie.  The three images illustrate three personalities that could be found in any household - Sports Dad, Tech Dad and Music Dad.

The items are kept out of sentimental value, but it is obvious that dad needs to be brought into the 21st Century and replace old junk with new tech in the form of a new tablet, Fitbit wearable or pair of headphones.


Agency / Creative
Media
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
Work from AMV BBDO
Phoney Cases
VOXI
18/12/2024
20
0
Every Team Needs a Dream
Mercedes-AMG Petronas F1 Team
05/12/2024
30
0
Dancing Can
Guinness Nitrosurge
18/11/2024
13
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0