Amplify Announces Speakers for 'Worldbuilding | the Evolution of Brand Building’ Webinar
Brand and cultural experts from Lego, Lush and NTS Radio will join Amplify’s creative and strategic teams to discuss the concept of 'worldbuilding' in an online event hosted by Amplify on September 20th.
Speakers will include: Daisy Ausden, senior producer, LEGO; Melody Morton, head of concepts and creative direction at Lush and Hope Abel, global director creative solutions at NTS Radio.
They will be joined by Amplify global executive creative director Alex Wilson, head of strategy Sophy Vanner Critoph, creative strategist Chelsea Mtada and hosted by strategy director Rachel Matovu.
The discussion will centre on how to build worlds and create fandoms, with speakers sharing practical tips and strategies on how to navigate the worldbuilding evolution and apply worldbuilding techniques to go beyond brand campaigns and create culture.
Topics and themes will include:
- How to bring worldbuilding to life through experiences and creative campaigns
- Where to start the evolution
- What to do if you don’t have 'Barbie' budgets
- How to place stories at the centre of worlds
- How to enable a sense of ownership and co-creation with fans
- How to reimagine media formats to tell better stories and build connected narratives across platforms
Attendees can listen in from 10AM-11.15AM BST/ 11AM-12.15PM CET on September 20th. Those interested in attending can sign up for free here, and listen live or on demand after the event.
In addition to the European event, global sessions will also be taking place, in the APAC region on September 20th and in the US on October 4th. These will feature speakers including Sneaker Freaker managing editor Audrey Bujega and Brony Popp, global brand marketing manager, Canva, in the APAC session; and Mike Van, CEO of Billboard.
Alongside the webinar, Amplify is releasing the first episode in a series of eight documentaries exploring worldbuilding, directed by filmmaker, author and activist Bexy Cameron. 'escape into: fashion,' is an exploration into creative zeitgeists and worldbuilders in the fashion world. The film, which will also be aired on Amplify’s dedicated digital worldbuilding hub on Monday 25th September, will be followed by a further seven short films deep diving into how worldbuilding operates in different spaces including film, music and tech.
Jonathan Emmins, founder and global CEO at Amplify, said, “From Marvel to Disney World and from Netflix to Fortnite, worldbuilding is a tool that writers, filmmakers, and entertainers have long used to create compelling and engaging narratives and environments for ideas, characters and stories to live in. We believe these pioneers lead the charge, and so this event is designed to share some of that knowledge and provide valuable lessons for brands embarking on their own worldbuilding journeys.”
