AMP Agency Names Michael Mish as President

AMP Agency, a division of Advantage Solutions, has named Michael Mish president. Mish, who joined AMP Agency in 2012, most recently served as SVP, general manager and previously as SVP of business development. As president, Michael is responsible for agency operations, strategy and growth, including strategic acquisitions.

Under Michael’s leadership, the agency has experienced consistent year-over-year growth on a national and now global scale. “AMP’s growth is in large part attributable to Michael’s focus on shifting to strategic relationships and evolving AMP’s capabilities to meet the changing needs of clients,” said AMP Agency founder and CEO Gary Colen who Mish replaces. “Michael has specifically focused on the demand for top-tier, growth-focused digital media services, experience design, dynamic creative, data science and advanced analytics.”

Gary continues in his role as CEO of AMP Agency and becomes president, marketing and digital commerce solutions group of advantage solutions.

Michael serves on Advantage's DE&I board, which is supporting a multiyear diversity, equity and inclusion strategy that includes the establishment of employee resource groups, training programs, talent benchmarks and policy recommendations. Working with other senior executive leaders, Michael is focused on developing a positive culture and recruiting diverse talent to the company.

“Improving DE&I within the marketing and advertising industry is nothing new,” Michael said. “As a Hispanic leader from humble beginnings, I recognise the need to create opportunities within and outside of our agency.

“I want to be part of the change in the industry. At AMP, our core values are Openness, Empathy and Growth. Our leadership team is focused on developing an inclusive culture and recruiting multicultural talent. Not only is it the right thing to do, but diversity of thought and experience will drive breakthrough work for our clients, increase innovation and accelerate our momentum.”

Last year, AMP established a Diversity, Equity and Inclusion committee and developed a pro-bono program, setting a goal of dedicating up to 10% of annual billable hours to support organisations led or owned by Black, Latinx, LGBTQIA+ people or people impacted by disabilities. “We decided our role in solving inequalities is to focus our intellectual capital on growing businesses that support these communities,” Michael said.

“When Michael joined AMP, he immediately drove value for the agency and our clients and has always stood out as an innovative and strategic leader,” Gary said. “The larger vision for the agency has consistently been at the forefront of his contributions. I’ve always looked to Michael for opportunities to lead and guide the agency, given his proven marketing genius and passion for growing our clients’ brands with breakthrough work and for growing our people. In his new role as president, I know he will combine these areas of focus to continue to elevate our agency and our people for our clients.”