Amazon's Fire TV Campaign Showcases AI's Futuristic Capabilities

P.S. 260 and Johannes Leonardo join forces on the latest work for Amazon.com's Fire TV with Alexa!

Call it your TV-watching buddy, confidante, friend...Alexa can transform your viewing experience with her handy voice-activated features, user friendly interface, and almost genie-like ability in handling human spontaneity.

With creative direction from agency, Johannes Leonardo, and editorial work by PS260's, Adam Epstein, these six new witty spots reveal the minds of entertainment enthusiasts with thoughts and scenarios that prompt them to call on Alexa for help.

And of course, Alexa's got all the answers! Now can your TV do that?