Altruistic Animation from Leo Burnett Dubai Turns a Grinch into a Giver for World Kindness Day

For World Kindness Day, Leo Burnett Dubai and production house Hanzo have created a characterful animation that sees an unhelpful curmudgeon discover the joy of giving.

The ad is for Emirates NBD, one of the biggest banks in the UAE. Besides its product propositions, the company lays great emphasis on a holistic and responsible approach to banking that leaves a positive impact on the community. To that end, the bank has been championing the act of volunteering since 2015.

 

Exchanger, their Volunteer program has been creating opportunities for employees, friends and family and partners to exchange their time for social good and make a real difference. This year, they wanted to throw open this program to the citizens of UAE.

 

The campaign launched on November 13, World Kindness Day, with an animation film on social media that aims to disarm the most cynical of minds. The platform titled ‘Give In To Giving’ dwells on an the insight that altruism is deeply-rooted in human nature. Volunteering for a cause, big or small, fulfills our natural instinct to help, share and get involved.

 

The film brings this idea to life, while inviting people to sign up as volunteers through the online hub where visitorscan find a cause and campaign of their choice, while also learning more about the benefits of volunteering. The film and the website are the two centrepieces of a larger integrated effort.