All in a Sick Day’s Work: Te Whatu Ora Heroes a Different Kind of Workday in New Campaign

‘Presenteeism.’ It’s the cultural pressure that forces many of us to head to work when we’re sick. Even though we’re less productive, and more likely to pass the sickness on.

‘Let Your Body Go to Work’ introduces a new way to think about sickness. Empowering today’s workforce with the insight that resting up and getting better can sometimes be the most productive workday of all.

Says Good Oil director Joel Kefali: “I loved how still this spot could be. I wanted to create a world that felt a little more heightened and use our lighting and dressing to make the subjects feel heroic. There’s that hazy brain-foggy dreaminess of being sick, so a bit of fever dreamy Heigh-ho fun helps capture that feeling, too.”