In this charming promo Partizan director Valerie Pirson brings the wonderful world of Ella’s Kitchen to life for Havas London, drawing on the classic feeding tactic ‘here comes the airplane’.

As dad feeds a spoonful of Ella’s Kitchen goodness to the baby heroine, the space is transformed into a cartoon airplane. Big sister takes the reigns as the attentive air hostess, complete with teddy bear passengers alongside our baby. 

The mix between animation and live action in the spot draws on the playfulness of a child’s imagination, and emphasises the fun that can be had at tea time.