Ali Kurr Directs Fifth Instalment of This Girl Can for Sport England

Darkroom's Ali Kurr has worked on the latest instalment of the This Girl Can campaign from Sport England, celebrating women and encouraging them into activity and sports.

Working with FCB Inferno and Sport England, both of whom have yet again proved to be innovative, brave and bold in their creative process, and teaming them with a director like Ali Kurr, who’s collaborative approach combined with her passion and eye for creating raw, engaging and honest narrative has led to a truly beautiful and powerful film.

Speaking on the project, Darkroom director Ali Kurr said: "This Girl Can got me thrashing a boxing bag for the first time and loving it, and so to be able to encourage others to get active via such an important and brilliant campaign was a directorial dream come true. For This Girl Can 2020, we have focused on five key stories about how women getting sweaty has improved their periods, and helped with menopause and general well-being. Supporting the truly inspirational cast were a host of fantastic women (and men!) including DOP gem Molly Manning-Walker and producer extraordinaire Rosie Litterick.”