Aldi’s Kevin the Carrot Makes Triumphant Return to Support Team GB and ParalympicsGB

Kevin the Carrot is set to make an unseasonal appearance on the nation’s screens as he joins Team GB and ParalympicsGB athletes in the run-up to the Paris 2024 Games, in the latest campaign created by McCann Manchester.  

Kevin returns to screens on Thursday 18th July, in what will be the first time he’s appeared in a hero campaign outside of a Christmas campaign in the UK. Kevin, who has become synonymous with Christmas, has made an early return to celebrate Aldi’s 10-year partnership with Team GB and the more recent ParalympicsGB partnership to show his support for the games ahead.   

Narrated by Jim Broadbent, the 40 second spot sees British athletes Oliver Lam-Watson, Helen Glover MBE, Delicious Orie, and Max Whitlock OBE, help Kevin save the games in an adrenaline-filled, action-packed adventure through the French capital. 

The campaign runs across all channels, including digital AV, radio, press, digital marketing, website, leaflet, activation in Fanzones during the games, POS in store and merchandising - including a limited edition Kevin plushie.

Aldi has been the Official Supermarket Partner of Team GB for the last 10 years and recently renewed its partnership to take them all the way to the Brisbane games in 2032. 

Kyrsten Halley, marketing director at Aldi UK, said, “Just as Christmas is a magical time, there’s a similar excitement in the air as we approach the Paris 2024 Games. 

“As the Official Supermarket Partner of Team GB and ParalympicsGB, it felt like the perfect occasion to bring Kevin back to our screens and we know our shoppers will be thrilled to see him get behind our teams.” 

Dave Price, chief creative officer at McCann Manchester, added: “Normally Kevin the Carrot is in rehearsals for his big Christmas gig by now. But as luck would have it, he was on holiday in Paris just as the Olympic flame blew out! Sacre bleu! In true Kevin style he was compelled to help. It was a race against thyme, but thanks to our carrot, the games were saved. So, keep your eyes peeled, and hopefully you’ll see our five inch hero prove he’s Britain’s biggest fan!”