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Aldi Takes on John Lewis with Cheeky Christmas Spoof

26/11/2015
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Mark Denton and McCann Manchester head to the moon...

The gloves are off in the Christmas ads arms race as supermarket chain Aldi takes on John Lewis with a tongue-in-cheek twist on the retailer's Man in the Moon festive ad campaign, created by McCann Manchester and Another Film Company.

While the John Lewis campaign from adam&eveDDB and directed by Somesuch's Kim Gehrig starred a lonely old man, McCann Manchester and director Mark Denton have given their ad a more uplifting end. After comparing the price of telescopes in typical Aldi style, this spot's hero gets a surprise Christmas visitor in the shape of Jean, who seasoned ad watchers may recognise as the gin-loving pensioner from the supermarket's 2011 stable of ads.

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