Aldi Highlights How Great Quality Food Can Help Improve People’s Moods

Aldi Ireland has launched a campaign this week, highlighting how great quality food can help improve people’s moods.

GOOD FOOD, GOOD MOOD, created by McCann Manchester and launched yesterday AKA, Blue Monday*, plays on the discount supermarkets’ quality credentials through emotive and humorous story-telling.

Running from yesterday across TV, radio, display, web, social instore, press, leaflets and OOH, the platform depicts the joy of good food and plays out a number of stressful scenarios all of which are lightened by food.

Commenting, Louise Cassidy, marketing director at Aldi, said, “Good food lifts all of our moods. January is a challenging month for many households however at Aldi we firmly believe our Irish customers can save money whilst not having to compromise on great quality food.”

Imogen Tazzyman, ECD at McCann Manchester said, “We’ve absolutely loved bringing this new platform to life, for Aldi. All the best ideas are rooted in a truth, and the power good food has on one’s mood is indisputable. (As any of my creative teams - who know not to schedule a review before lunch - will attest to.) I can’t wait to see the work out there in the wild."