AKQA has announced the appointment of Suki Rai as creative director at its London office. She will report into Head of Experience Design Rob McIntosh. Besides managing creative teams, Suki will also support the company’s experience design practice.
Suki specialises in digital and brings with her over ten years of design experience. She started her career at the BBC and has since worked across a variety of industries, including media, music and publishing. She has held creative leadership positions in London and Mumbai and has experience building multi disciplinary teams in both locations. Her entrepreneurialism has led to some exciting collaborations with the V&A and Ninja Tune's Solid Steel show as well as founding her own studio.
Rob McIntosh said: “Suki represents the new hybrid creative leader, her cross-disciplinary approach to design complements AKQA’s talented team. Her ability to drive behavioural change through design will ensure that we continue to deliver meaningful and engaging experiences for our clients.”
On joining AKQA, Suki said: “I’ve always admired AKQA’s expertise and elegance for transformative thinking. The work consistently pushes boundaries and behaviours. I’m excited by the opportunity to continue building and deepening our practice.”