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AI Images Capture the 'Lucky' Ones in Powerful Gun Violence Campaign

07/08/2024
Advertising Agency
New York, USA
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Neon, an IPG Health Company and Artist For Action highlight growing epidemic of gun violence in the US

Neon, an IPG Health Company, has launched its new campaign entitled, 'Not So Lucky' in partnership with Artist For Action, a coalition of artists who are taking action towards eliminating the epidemic of gun violence.

Each day 12 children die from gun violence in America and another 32 are shot and injured. In this culturally relevant campaign, images of children of various ages and backgrounds, generated by AI, portray the epidemic of gun violence in US schools. The ads include the thought-provoking phrase, 'Not everyone is that lucky.'

During this critical time in the US, readers can go to Artist For Action to find out how they can get involved and help make schools safe, including volunteering, donating and voting.

Agency / Creative
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