Agency PARTY Merges with Production Company dot by dot inc. to Launch 'Whatever'

Award-winning creative agency PARTY (New York and Taipei) will come together with renowned Japanese production company dot by dot inc. to launch a new company called 'Whatever' in efforts to build an international creative commune. As of 7th January 2019, Whatever will be led by three executives - CEO Yusuke Tominaga (dot by dot CEO & Co-Founder), CCO Masashi Kawamura (PARTY CEO & Co-Founder), and CTO Saqoosha (dot by dot CTO & Co-Founder). 

The new team at Whatever is experienced and diverse. All three companies have a proven track record across different industries and will continue to offer universal and one-of-a-kind user experiences by streamlining their skills in content planning, crafting, and new technologies to effectively approach creative briefs that go beyond traditional marketing.

This merger will also open up new ways of working within the creative industry as Whatever incorporates the 'Co-creator' system - an updated version of dot by dot’s freelance model - into its day-to-day operations, offering a more flexible style of working between full-time staff, clients, and highly talented individuals.

Furthermore, in addition to locations in Tokyo, New York, and Taipei, Whatever will subsequently be launching its Berlin office to expand its reach across the European region.