AG Rojas Shoots O2 'The Circle' for VCCP

Set to the driving track ‘Run Boy Run’ by artist of the moment Woodkid, AG Rojas’ debut UK commercial for O2 is a stunning, visual assault on the senses.

 

Made up of striking vignettes, ranging from intimate, beautiful moments to raw scenes and featuring some of the UK’s biggest sports stars, the film is beautifully paced and packed with energy.

 

In Rojas’ own words “Whether that energy is derived from athletic activity, or from anger, or from any range of human emotion and reaction, is irrelevant.

They are all connected by the idea of constant motion and a lack of respect for a sedentary lifestyle.”

 

The commercial is not only the UK debut offering for Rojas, but the first to be produced by the recently launched Caviar London, who opened their doors as part of a joint venture with Pulse films in April of this year.

 

 

 

CREDITS –

Title: The Circle

Client : O2

Agency: VCCP London

Agency Producer : Olly Calverley

Creat ive Director s : Thierry Albert / Faustin Claverie

Copywriter : Fred Rodwel l

Art Director : Andrew Parsons

Product ion Company: Caviar London

Executive Producer : Jasper Thomlinson

Executive Producer : James Sorton

Producer : Shirley O’Connor

Director : AG Rojas

Head Of Sales : Sorcha Shepherd

DOP: Michael Ragen

Editorial Company: Trim London

Editor: Dominic Leung

Post Product ion Company: Electric Theatre Collective London

Music: Run Boy Run by Woodkid