After Party Studios to Produce Sidemen’s Sold-Out Charity Football Match at Wembley Stadium

Creative production company After Party Studios have announced that they will produce the live broadcast of Sidemen’s sell out 2025 Charity Match - the biggest yet - taking place at Wembley Stadium on Saturday 8th March.

The 180 minute football extravaganza promises to be an unforgettable showdown as SDMN FC takes on some of the biggest creators in the world, the YouTube Allstars, all in support of Bright Side, Sidemen’s charity, BBC Children in Need and M7E.

All 90,000 tickets were snapped up in just three hours when they went on sale and millions are expected to tune in live via the Sidemen’s Main YouTube channel to watch the action unfold.

Players confirmed include the likes of Mark Rober, Chunkz, Kai Cenat, xQc, Fanum and Angry Ginge, whilst of course featuring all seven Sidemen which includes KSI (Olajide 'JJ' Olatunji), Vikkstar123 (Vikram 'Vik' Singh Barn), Zerkaa (Joshua Bradley), Miniminter (Simon Minter), TBJZL (Tobi 'Tobi' Brown), Wroetoshaw/W2S (Harry Lewis) and Behzinga (Ethan Payne). Munya Chawawa and Elz The Witch will present, with Stephen Tries and SpencerFC once again jumping on commentary duty. This year will see the return of pundits to give full match analysis, with the lineup including one of the Prems most prolific strikers Jermain Defoe.

The last Sidemen Charity Match saw 62,500 fans pack London Stadium in 2023 to see SDMN FC take home the trophy with over 2.6 million viewers tuning in online. An incredible £2.4 million was raised for the chosen charities.

This year, the event moves to the iconic Wembley Stadium, reflecting its ever-growing popularity and ambition to support even more worthy causes while delivering an unforgettable experience for fans.

Joshua Barnett, managing director at After Party Studios who will EP the project said, “Sidemen Charity Match is one of the most hotly anticipated and one of our absolute favourite fixtures of the year. To be partnering with the boys for a third time, for their biggest event yet, is a privilege and we have a belter of a live show planned to blow fans at Wembley and those watching on the live stream away - all whilst raising a shed load of cash for the much-deserving charities.”

Victor Bengtsson, MD of Sidemen Entertainment, said, "To think that Wembley would be sold out in three hours by YouTubers is something almost impossible to imagine a few years ago. It is going to be a defining moment for the space, the team and the boys themselves. Partnering up with the best people is what we do, and we are so excited to bring this event to the 90,000 in the stands and the millions at home alongside After Party Studios."

Anna Sirius, project director at Sidemen Entertainment added, ''The Charity Match has grown to something absolutely phenomenal over the last three years, and we couldn't have done it without After Party Studios incredible support. When we revived the project in 2022 I had no idea that we would be standing in Wembley. We have learned so much on our way here and we will apply all of those learnings to put on the greatest live event in YouTube history.''

Sidemen Charity Football Match was commissioned by Sidemen Entertainment MD Victor Bengtsson and project director Anna Sirius. Joshua Barnett is the executive producer for After Party Studios. Lead producer is Amanda Cox and live producer is Andy Wood. Award-winning multi-cam Directors Matt Amos (Brits, Baftas, IOW Festival, BBC Proms) alongside Gemma Knight (MLS Soccer, BT Sport) are in charge of the action, with After Party Studios bringing back 2023 partner NEP Solutions for the live broadcast.