Adyoulike UK Hires Gary Swanston as New Commercial Director

Adyoulike UK has appointed Gary Swanston as its new commercial director as it embarks on ambitious growth, following its acquisition of Content Amp, the UK’s leading native ad technology and content platform, in April.

Swanston joins the 40-strong team from Solve Media and will lead Adyoulike UK’s new business push across its native advertising ad platform, premium publishers and content specialisms. His appointment coincides with the opening of Adyoulike UK’s new Paddington office, a demonstration of the company’s expansion strategy and market leadership positioning.

Prior to Solve Media Gary previously spent four years as account director at Addvantage Media and also co-founded entertainment network ESD-Digital.

Francis Turner, managing director at Adyoulike UK, said: “Gary is a digital media stalwart with an all-encompassing understanding of the entire landscape, coupled with brilliant commercial acumen built over his 15-year experience in the space. He will be a real asset in driving our growth plans and securing us new opportunities.

Demand for and interest in native advertising has exploded over the last 18 months and Gary will play a key role in driving Adyoulike’s native advertising solution in the UK and consolidating our market leadership.”

Swanston added: “Adyoulike has a unique offer, combing best-in-class technology, publishers and a brilliant approach to content development for leading brands. Native is where the action is happening and it’s great to have the opportunity to work with an innovative and entrepreneurial team who are focused on leading the market.”