senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Advocacy Organisation Egale Shows How the Holidays Have Always Been a Little Queer

06/12/2021
Advertising Agency
Toronto, Canada
94
Share
Advocacy organisation teams up with TAXI to show why we should all think about 2SLGBTQI causes during the festive season

Outside of Pride season, people don’t think about 2SLGBTQI causes. So, to promote their holiday fundraising efforts, advocacy organisation Egale, together with advertising agency TAXI, has launched a new campaign showing how the holidays have #AlwaysBeenQueer.

Set to an original cover of ‘Deck the Halls’, the launch video showcases various festive and campy holiday vignettes—from rainbow-coloured ornaments to a nutcracker by the fireplace, to a fabulous holiday sweater, and more. Before revealing how for many 2SLGBTQI people, the holidays can also be one of the toughest times of the year. “With the sparkle, glitter, and non-stop Mariah, the holiday season is a natural time to think about the queer community,” says Allen Kwong, creative director at TAXI. “So, we wanted to get people thinking about the struggles that many 2SLGBTQI people face during the holidays and how to help.”

In fact, over 60%* of 2SLGBTQI people surveyed say they feel unsafe to authentically be themselves during the holidays. Some are rejected by their families and find themselves alone.

The campaign is supported with CRM, social, and wild postings that will be rolling out throughout December.

Agency / Creative
Production
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from VML Canada
Mr Brown Cold Call
Pacific Salmon Foundation
20/12/2024
35
0
Filipino Balikbayan Boxes
Coca-Cola Canada
20/12/2024
11
0
The Undodgeable Mailer
Shift Education
05/12/2024
35
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0