ADT Chooses Three Agencies of Record

The ADT Corporation (NYSE: ADT) today announced it has selected three new marketing agencies of record effective October 15. Arnold Worldwide has been tapped to drive ADT’s brand strategy and translate its positioning into ground-breaking advertising communications. Mediacom will provide media buying and planning services to enhance ADT’s existing media relationships and help identify new target market opportunities. SapientNitro will redefine ADT’s digital strategy and unify the customer experience across platforms.

 
“Each agency showed a deep understanding of ADT’s business, presented creative insights and had great chemistry with our team members,” said Tony Wells, chief marketing officer at ADT. “After a four-month review process, we are confident Arnold, Mediacom and SapientNitro are the right partners to help us grow our business.”

 
The agencies will work together to deliver a robust acquisition and retention marketing strategy, allowing ADT to continue to expand its market position, attract new customers to the brand and deliver more meaningful communications to its 6.5 million customers. ADT partnered with Avidan Strategies in New York to conduct the marketing agency review process.