Adam Driver Screws Up SNICKERS' Live Super Bowl Ad in the Best Way

It was pretty ballsy for SNICKERS to announce that it would be performing its Super Bowl spot live during the big game. But boy, has it paid off. 

BBDO New York has now unveiled the live ad featuring Star Wars actor Adam Driver. Set in the Old West, it doesn't take long for everything to go horribly wrong in a hilarious way. 

The ad was directed by O Positive's Jim Jenkins.