Accenture Song Brings in Katrina Alcorn as North America Design and Digital Products Practice Lead
Today, Accenture Song announced the appointment of Katrina Alcorn as the North America design & digital products practice lead. Her remit includes the shaping and delivering of the strategy of the practice in the North America market, overseeing its transformational product and services work for clients across industries, from banking and healthcare to retail and travel. Katrina will also focus on building and nurturing existing and future talent, harnessing the skills of the team ranging from strategy and design to engineers and data scientists, all in service of creating new or reinventing existing products and services of scale. Katrina will report to Olof Schybergson, global design & digital products lead, Accenture Song and Ndidi Oteh, North America lead, Accenture Song.
Katrina Alcorn said, “I spent the first half of my design career in consulting and the second half leading large global product design functions in the enterprise. For the last several years, I’ve been in the trenches with my teams, learning what it means to design and deliver products and experiences powered by AI. Joining Accenture Song feels like all three experiences – consulting, product design leadership, and innovating with AI – are coming together in the best way possible. I’m excited to join such a talented, creative powerhouse. I look forward to bringing my hard-won knowledge and experience to Accenture Song clients, driving business results with product design and innovation.”
Olof Schybergson, global design & digital products lead, Accenture Song said, “We are excited to welcome Katrina to our team as the North America lead in the Design & Digital Products Practice of Accenture Song. With her exceptional leadership skills in design and expertise in humanising technology, Katrina brings unparalleled experience in shaping scalable products and services people want in their lives. She has an adeptness in taming complexity and delivering simplicity in every project she undertakes. As a seasoned people leader, Katrina has demonstrated a remarkable ability to cultivate an environment where creative minds thrive and excel. We eagerly anticipate the transformative impact Katrina will undoubtedly make as Song continues to help clients apply tech-powered creativity to drive growth and sustain relevance."
The world’s largest tech-powered creative group, Accenture Song continues to raise the bar for delivering growth through relevance to its clients and set the standard for design and digital products, marketing, commerce and service.
